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Meet Us at ESOMAR Congress 2025 in Prague – and discover the City’s Hidden Gems: The global insights community will gather in the heart of Europe for ESOMAR Congress 2025 in Prague. We’re excited to be part of this special event for market research and data professionals – and even more thrilled that it’s taking place in a city we’re proud to call home.
You’ll find us at Stand #33 in the exhibition area. Come by to learn more about how our European online panels can support your projects with reliable, high-quality data. Our team will be there to answer your questions, share success stories, and discuss how we can help you reach your research goals.
But while you’re in Prague, why not also take some time to explore? Beyond its famous sights like Prague Castle, Charles Bridge, and Old Town Square, the city is full of hidden gems that even many locals treasure. Here are a few of our favorites:
Hidden Gems of Prague
1. Nový svět – A Step Back in Time
A charming quarter near Prague Castle with cobbled lanes, colorful houses, and a peaceful atmosphere far from the crowds. Perfect for a quiet walk or a coffee break with its charmingly quiet atmosphere. Originally built in the 14th century as homes for castle servants and artisans, it still retains its medieval feel. Walking through Nový svět feels like stepping back in time, away from the bustle of the city. Many artists and writers once found inspiration here, drawn by its tranquility. Today, it’s a perfect spot for a peaceful stroll or to enjoy a coffee in a small café.
2. Planetum – Prague Planetarium
One of the largest and most modern planetariums in the world, offering cutting-edge LED dome projections. It has recently undergone the most extensive modernization in its history. The renovation brought state-of-the-art LED DOME technology, which, with 45 million diodes, offers a unique audiovisual experience with contrast, sharpness, and depth that projectors can never provide. The Prague Planetarium has thus become the third LED planetarium in the world and the first in Europe. A cosmic experience right in the middle of Stromovka Park.
3. Lennon Wall – Messages of Peace
The Lennon Wall is a colorful landmark near Charles Bridge, covered with graffiti, song lyrics, and peace messages. Since the 1980s, it has served as a spontaneous memorial to John Lennon and a symbol of freedom during communist times. People wrote lyrics of Beatles’ songs and anti-regime slogans here, despite authorities trying to erase them. Today, the wall is constantly changing as visitors from around the world add their own artwork and messages. It remains a lively canvas of creativity and an emblem of peace, love, and resistance. Come by and add your own mark to its colorful canvas.
4. Jindřišská Tower – Views with Music
Jindřišská Tower is a 15th-century Gothic belfry located near Wenceslas Square. Standing 65 meters tall, it offers panoramic views of the city. Inside, you’ll find a small museum, a café, and even a restaurant. The tower is also famous for its carillon – a set of ten bells that play various melodies several times a day. The bells suspended under the roof play 1,152 melodies. You can have one of them played for a small fee, but the selection is random. It blends history with modern cultural use, making it both a historical monument and a social spot. At night, the tower is beautifully illuminated, adding to Prague’s skyline.
5. DOX Centre for Contemporary Art
DOX is Prague’s leading contemporary art center, located in a converted factory in the Holešovice district. It focuses on thought-provoking exhibitions of modern art, design, architecture, and literature. The gallery often tackles social and political issues, encouraging visitors to reflect on today’s world. A striking highlight is the giant wooden airship “Gulliver” on the rooftop, used for discussions and cultural events. DOX also has a bookstore and a stylish café. It’s a must-visit for anyone who enjoys modern creativity and critical art.
6. Riegrovy Sady – Sunset Spot
Riegrovy Sady is a popular park located in Prague’s Vinohrady district. From its western slope, you get one of the best panoramic views of Prague Castle, especially at sunset. The park is lively with joggers, families, and groups of friends enjoying picnics. There are also beer gardens and cafés where you can relax in summer. The combination of greenery and breathtaking views makes it a local favorite spot. On warm evenings, it’s one of the best places to feel the city’s laid-back vibe.
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7. Vyšehrad – Legends and Views
An ancient fortress overlooking the Vltava River, full of history, legends, and peaceful walking paths. Inside, you’ll find the neo-Gothic Basilica of St. Peter and Paul, a famous cemetery where Czech cultural figures are buried, and the remains of ancient ramparts. According to legend, it is the oldest seat of Czech princes, predating even Prague Castle. The fortress has a peaceful park-like atmosphere, ideal for walks. Vyšehrad combines myth, history, and stunning views, making it a special place to visit.
8. Letná – Green Escape with a View
Known for its sweeping city views, Letná is perfect for a stroll or a drink at the famous Letná Beer Garden. The park once held a huge Stalin monument, now replaced by the iconic Metronome sculpture. Letná also hosts the Letná Beer Garden, one of the most famous outdoor spots to enjoy a drink with a view. Its open spaces make it a cultural hub for concerts, festivals, and public gatherings.
9. Gardens below Prague Castle
The terraced Baroque gardens below Prague Castle are among the city’s most beautiful green spaces. They were carefully designed with elegant staircases, fountains, and sculptures. Each terrace offers unique perspectives of the Old Town and the castle itself. The gardens are a peaceful oasis, combining art, architecture, and nature. In spring and summer, they are especially enchanting, with blooming flowers and quiet corners to relax. They are an ideal escape from the tourist crowds at the castle above.
10. Lokál – Authentic Czech Cuisine
A modern take on the traditional Czech beer hall, serving perfectly tapped Pilsner and hearty local dishes. It’s a place where beer culture is taken seriously. The menu focuses on classic Czech cuisine, from svíčková to schnitzels, using fresh local ingredients. Interiors are simple and lively, echoing the atmosphere of old pubs but with a clean design. Lokál is loved by both locals and visitors looking for an authentic yet comfortable Czech dining experience.
11. Jelení příkop – The Stag Moat
A quiet, green ravine alongside Prague Castle – once used for hunting deer, now a serene walking path. You can walk among greenery right next to the castle walls. The moat is divided into Upper and Lower parts, connected by a tunnel under the Powder Bridge. It provides a quiet escape from busy castle courtyards and a unique angle on the fortress. In spring and summer, it becomes a hidden gem for nature walks within the city.
Let’s Connect in Prague
We’re looking forward to connecting with colleagues, partners, and new friends at ESOMAR Congress 2025. If you are there – stop by Stand #33 to meet our team and discover how our European online panels can power your next research project.
And don’t forget: take some time to experience Prague beyond the guidebooks – you won’t regret it.
