Research findings

Focus on self-tracking: an analysis of attitudes and activities

In March 2024, 298 Austrians were surveyed on behalf of the Im-Fokus Report for m.core/WU Vienna. This time, the survey was about self-tracking.

Self-tracking refers to the practice of people independently measuring, recording, tracking and documenting various facets of their lives, often with the help of technologies such as smartphone apps, smartwatches or other digital tools.

What are the attitudes towards self-tracking?

The survey shows that respondents have a predominantly positive attitude towards self-tracking. However, the participants prefer independent tracking to tracking by others. More than 80% said they could imagine downloading a self-tracking app, with the most popular self-tracking activity being counting steps, followed by tracking daily habits and measuring their own heart rate.

The survey did not find any gender-specific differences in self-tracking, but showed that older people have a more negative attitude towards self-tracking than younger people.

The survey was answered by 298 participants (49.3% female, 50.7% male), with an average age of 43.4 years (standard deviation 14.30).

Find the full study in German here!

published: 16.04.2023

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