Home Automation

In April 2025, a recent survey in cooperation with m.core/WU Vienna from the “Im Fokus” series offered compelling insights into the use of automated household products. The findings show: Home Automation is present – but far from widespread.

What are automated household products?

These are devices that independently take over or support daily routines. Examples include vacuum and mop robots, smart thermostats, lighting systems, or automatic lawn mowers. Their goals are to save time, increase comfort, and – according to many manufacturers – improve energy efficiency.

Who uses them – and how many?

The survey about Home Automation of 312 Austrians revealed a mixed picture. 40% of participants reported owning none of the listed automated products. 27.3% own one such device, and 32.7% own two or more.

An interesting finding: neither age nor gender significantly influenced ownership. This challenges some common stereotypes.

How useful do users find these devices?

Participants were also asked to assess usefulness. The vast majority agreed that automated products are “useful” – indicating that those who use such devices recognize and appreciate their value.

What can we conclude?

While automated helpers have made their way into Austrian households, they are not yet fully established. The large proportion (40%) of people without any smart device suggests persistent barriers – whether cost, trust in the technology, or perceived benefit.

Automated household products are already in use by many – but full integration into everyday life still lies ahead. The openness toward the technology, however, is a solid foundation for further development.

You can find the full report (in German) here!

published: 07.04.2025