Research findings

Secondhand Market Insights.

What we found

This month’s survey for m.core, the institute for marketing & consumer research of the University of Economy in Vienna, was about the booming topic of secondhand products. The test persons were asked which products they have discarded, even though they were still usable. With 68 %, clothes are the biggest category. 56 % parted with books, 47 % discarded their still working smartphones. All categories are often gifted to friends or sold. The participants also received or bought used goods: 72 % received books, 60 % received shirts, and 46 % received used smartphones.

Secondhand goods are a big topic for our test persons: The vast majority (91 %) of participants have bought or sold used goods – this mostly happens online or in secondhand shops.

You can find the full findings here.



Public discussion with experts

Do you want to learn more about the secondhand market? On Wednesday, March 30th, our  research partners at the institute of marketing & research of the University of Economy in Vienna are welcoming experts from science and practice for a public discussion. Join the discussion live in Vienna or listen in via Youtube-Livestream. Find more information on the event here.


published: 02.03.2022

Caring for our industry

We are a member of