Artificial intelligence in everyday life
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Creativity is everywhere – whether it’s preparing a new dish, playing with children, or solving problems at work. In the latest “Im Fokus” survey from July 2025, conducted in cooperation with m.core/WU Vienna – 262 Austrians shared personal insights into how they experience creativity in their daily lives.
At the heart of the survey was the question of which challenging creative tasks people remember particularly well – and how they assess their own creativity in everyday life. The wide range of responses reflects just how differently creativity is lived and experienced. Frequently mentioned tasks included cooking and trying out new recipes, DIY and home design projects, entertaining children, and solving problems at work. Academic challenges were also often described as creative achievements.
How creative do people think they are?
The majority – 37.4 percent – described themselves as rather creative. About a third gave a neutral response without a clear self-assessment. Around 12 percent consider themselves very creative. Slightly more, 12.6 percent, see themselves as rather uncreative. Only a small group of participants identified themselves as not creative at all.
One of the most interesting findings is what actually motivates people to take on creative tasks. The results clearly show: those who had positive experiences in the past – for example, because a task was enjoyable or the result was satisfying – are more likely to be creatively active again. Enjoyment plays a key role: it is 2.5 times more important than achieving a good result. In other words, the process often outweighs the outcome. Interestingly, the perceived difficulty of a task hardly matters. Self-image also plays a role – those who see themselves as creative are more likely to seek out creative challenges in the future.
Conclusion
The survey shows that creativity in everyday life is driven not by talent or perfection, but by joy, experience, and self-confidence. Those who have had positive creative experiences are more likely to incorporate creativity into their everyday lives – whether through cooking, crafts, or problem-solving.
You can find the full report (in German) here!
published: 04.08.2025
